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最新！晋江世中运，Ta们来了！

日前，晋江2020世中运社招志愿者面试结果出炉，共有71名优秀志愿者入选名单，正式成为世中运志愿者大军中的一员；同时，晋江2020世中运市场开发工作有序推进。再过188天，一场“简约、安全、精彩”的体育盛会将在晋江上演。

本期的《新晋江》，让我们通过世中运特许商品、世中运志愿者征集等，感受晋江浓浓的世中运氛围。

《新晋江》第62期

一起学英语 中英文对照

ISF Jinjiang 2020 Gymnasiade

launches licensing program

世中运市场开发工作有序推进

With the 18th ISF Gymnasiade (School Summer Games) – Jinjiang 2020 approaching, the licensing program has been seeing the Executive Committee’s efforts on marketing development. So far, the Committee has signed and is going to sign cooperation agreements with 15 sponsors, 9 authorized manufacturers included.

晋江2020年第18届世界中学生夏季运动会市场开发工作正在有序推进中，目前与世中运执委办完成签约和即将签约的赞助商共有15家，并有9家企业已经成为特许商品授权生产商。

According to the Committee, the 15 sponsors are from different industries such as clothing manufacturing, insurance, transport, logistics, English training, and foods, and with products in licensing categories, including apparel, tea, drinking water, and water purification equipment. Besides, among the 18 individual events, basketball, athletics, aerobics, and diving have met with their title sponsors.

据介绍，截至目前，已有包括服装、保险、机场、仓储运输、英语培训、净水设备、茶叶、饮用水、食品等行业和品类的15家赞助商与世中运执委办完成签约和即将签约。此外，18个单项赛事中，已有篮球、田径、健美操、跳水4个项目得到冠名。

The Committee, in collaboration with its franchising owner Jinjiang National Sports City Co. Ltd (aka Jinjiang Ticheng Company), will work to promote the design and production as well as the marketing of licensed products together with 9 authorized manufacturers, including major local food manufacturers such as Lilv Group, Fupaiyuan Co. Ltd, Labixiaoxin Co. Ltd, Quanlitang Co. Ltd, Lvcaoxiang Group, Haolishi Group, Aixiangqin Co. Ltd, Jiade Group and Haolinju Co. Ltd.

在特许生产商方面，已有包括力绿、福派园、蜡笔小新、泉利堂、绿草香、豪利时、爱乡亲、加得（万宝路）、好邻居（金帝）在内的9家企业，入选成为世中运特许商品授权生产商，他们将与拥有世中运特许商品经营权的晋江体城公司共同推动特许商品的开发、生产和推广工作。

“A great number of qualified enterprises have won out to participate in the development and production of licensed products. And by doing so, not just the Committee but also the qualified enterprises can benefit from the cooperation. While the enterprises are going to design and produce the high-quality licensed products for the Gymnasiade, the Committee will also build a platform for enterprises to showcase their products with featured elements to the public at home and abroad.” Chen Zihua, General Manager of Jinjiang Ticheng Company, further pointed out that licensed products of ISF Jinjiang 2020 Gymnasiade are major carriers to convey Chinese culture and the stories of Jinjiang to the participating countries. Therefore, the Gymnasiade-themed products will feature elements relating to Jinjiang and include some local characteristics such as the city landscape, traditional culture, and the city’s major industries.

“通过这次世中运特许商品的授权生产，我们甄选出一大批优质的企业共同参与特许商品的研发和生产。第一，这些企业将为世中运提供丰富多样的优质的特许商品；第二，我们也给企业搭建了一个向世界、向市民展示特色产品的平台。”晋江国家体育城市股份有限公司总经理陈紫华说，世中运特许商品是晋江展现城市魅力，向各参赛国家传递中国文化、讲述晋江故事的重要载体，因此，他们会在特许商品中，尽可能地加入包括地域景观、传统文化和产业经济等在内的晋江元素。

It is worth mentioning that Lilv Group, as one of the authorized manufacturers of ISF Gymnasiade licensed products, has launched its licensing collections of ISF Jinjiang 2020 Gymnasiade at the 104th China Food and Drinks Fair (CFDF).

值得一提的是，在第104届全国糖酒商品交易会上，作为世中运特许商品 授权生产商的力绿集团更是首发了晋江2020世中运特许商品。

“We’ve put the elements of ISF Jinjiang 2020 Gymnasiade into the design of the packing for licensed products like nori and rice cracker, and highlighted those elements while setting up the booth at the fair.” Wu Hongyan, CEO of Lilv Group, said that they hope to introduce their brand and ISF Jinjiang 2020 Gymnasiade to more people through their attendance at CFDF.

“此次首发的特许商品海苔和米饼，在外包装上我们融入了晋江2020世中运的相关设计元素，同时在展位的布置上也将相关元素进行突出。”力绿集团执行总裁吴鸿岩表示，他们希望通过全国糖酒商品交易会，让更多的人了解力绿，了解晋江2020世中运。

Another authorized manufacturer, Haolishi (Fujian) Food Technology Co., Ltd, also showcased the design elements of Jinjiang 2020 Gymnasiade at the fair, which will be followed by a release of their collection of licensed products.

同为世中运特许商品授权生产商的豪利时（福建）食品科技有限公司在展会上展现了晋江2020世中运的相关设计元素，后续还将发布系列产品。

With the Games approaching, the Executive Committee of ISF Jinjiang 2020 Gymnasiade is currently soliciting sponsors and authorized manufacturers of licensed products from all over the country. Meanwhile, they will open up for the investment agencies outside Jinjiang.

随着世中运脚步逐渐临近，晋江世中运执委办目前正面向全国火热征集赞助企业和特许商品授权生产商，同时，也将开放晋江区域外的招商代理。

71 volunteers recruited by ISF

Jinjiang 2020 Gymnasiade

71人成世中运社招志愿者

After strict and professional selection, the result of volunteer recruitment of the ISF Jinjiang 2020 Gymnasiade was released a few days ago. 71 excellent candidates were recruited and officially became the ISF Jinjiang 2020 Gymnasiade volunteers.

经过严格的专业选拔，日前，晋江2020世中运社招志愿者面试结果出炉，共有71名优秀志愿者入选名单，正式成为世中运志愿者大军中的一员。

According to Wang Sisi, Director of the Publicity Department of CYL Jinjiang Municipal Committee, as recruiting student volunteers in 22 universities and schools, the Organizing Committee for the ISF Jinjiang 2020 Gymnasiade also announced social recruitment and targeted recruitment in all professionals within Jinjiang. More than 600 applicants were received, among which over 90 civilian and talented volunteers were shortlisted for the interview. The interview was to assess the candidates’ appearance and attire, personality, language skills, professional expertise, as well as capacity to cope with emergencies.

据晋江团市委宣传部部长王思思介绍，本届世中运在22所大中专院校招募赛会志愿者的同时，还发布社会招募公告，并面向晋江市各类人才定向开展世中运人才志愿者招募，接受报名600多人次，累计共筛选出社会志愿者及人才志愿者90多人入围面试。面试内容包括仪容仪表、个性特征、语言表达能力、应变能力、专业特长五项内容。

All the 71 recruits are natives of Quanzhou and Jinjiang. “All these volunteers can communicate in two or more languages. They will be mainly responsible for the work of reception and interpretation,” Wang said that compared with student volunteers, social volunteers are older and with more working experience and might be better prepared to deal with emergencies. “Besides, they are more flexible in time. Some positions may require shift work, which may be a challenge for student volunteers who should probably commute to and from school every day, while social volunteers have no such concern.”

此次入选名单的71名志愿者都是“咱厝人”，来自泉州、晋江各地。“社招志愿者基本都是有语言方面相关能力的志愿者，主要负责接待和翻译。”在王思思看来，和学生志愿者相比，社招志愿者年纪稍长，大部分有相关的工作经验，在应对一些突发状况时，可能更有经验。“另外，他们的时间相较于学生更灵活一些，目前学生志愿者都是考虑每日通勤往返学校，有些特殊岗位需要轮班的，这部分志愿者的时间比较好安排。”

In the next stage, CYL Jinjiang Municipal Committee will provide general training for those volunteers. Capital University of Physical Education and Sports has completed the recording of the online training course. The offline training will be carried out in different levels and categories by instructors, group leaders and experienced peers.

下一阶段，晋江团市委将对志愿者们进行通识培训。目前，首都体育学院已经完成通识培训线上课程录制，线下培训工作将依托带队老师、志愿者骨干、志愿者小组组长分级分类开展培训。

01

Lin Mingming, a novice mother:

To serve the ISF Jinjiang

2020 Gymnasiade wholeheartedly

宝妈林茗茗：全身心投入服务世中运

Lin Mingming from Chendai, Jinjiang is one of the 71 volunteers recruited by the ISF Jinjiang 2020 Gymnasiade.

在入选名单的71名社招志愿者中，来自晋江陈埭的林茗茗就是其中一位。

She is 28 years old and works as an administration staff. As a graduate of English major with the certification of Test for English Major Band 8, she is excellent at writing and speaking in English. Besides, years of working experience make her rigorous, conscientious, and responsible, with all the qualities required to become a volunteer. Lin has actively volunteered, both as a student and in her job, in various service activities such as nursing the elderly, the campaign of bringing culture to the countryside, and cleaning up the city.

今年28周岁的她，是一位行政机关工作人员，毕业于英语专业，通过英语专业八级测试，具备优秀的书面和口语交流能力。同时，多年的工作经历练就了她严谨、认真、负责的素养，这些都是担任志愿者所需要的。在校期间和工作以来，林茗茗积极参与各项志愿服务活动，如敬老服务、“三下乡”文化宣传服务、环卫保洁服务等。

Early in 2018, Lin had participated in a one-week closed training program for foreign affairs staff organized by the Executive Committee for ISF Jinjiang 2020 Gymnasiade. She had mastered sports terminology and learned how to communicate in English in scenarios like shopping, dining, and using medical care. She also taught herself knowledge on team reception, etiquette in cross-cultural communication, and foreign affairs protocols.

早在2018年，林茗茗就参加了世中运执委办举办的为期一周的全市外语外事封闭式培训班，学习了体育英语专业名词、购物餐饮、医疗保健等英语会话。同时，她还自学了参赛队伍接待和国际交往礼仪、外事接待礼宾等志愿服务知识。

Being a mother of a one-year-old baby, Lin’s often challenged with work-life balance. When being asked how to balance her family life and the work as a full-time volunteer serving at the games for at least eight days, she said that she's got all supports from work and family, which leaves her no worry, and allows her to work wholeheartedly in everything she does.

林茗茗是一位新手宝妈，宝宝才一岁多。当被问及世中运志愿者至少需要8天脱产投入服务，如何协调家庭和工作的关系时，林茗茗说，工作单位和家人都十分支持自己的决定，为她免去了后顾之忧，能够全身心投入其中。

“This is my first time to participate in such a large-scale sports event. I will study hard and take professional training to learn how to manage a heavy workload. Hopefully, I can not only improve myself through this event but present the image of our local volunteers to the participants from all over the world,” said the novice mother.

“这是我第一次参加大型体育赛事志愿者服务，我会认真学习，接受专业的志愿培训，以适应服务强度。希望通过这次志愿服务经历，在锻炼自己的同时，也向来自全世界的参赛选手展示志愿者的形象和风采。”林茗茗说。

02

Huang Yanqi, a college-bound senior:

To be a devoted volunteer

准大学生黄彦祺：用心当好志愿者

Among the shortlisted volunteers, there is a college-bound student named Huang Yanqi. Different from those working candidates, he is now a senior student of Quanzhou No.5 Middle School.

在入选名单中，除了上班族，还有一名准大学生，他就是来自泉州五中的黄彦祺。

Living downtown in Quanzhou, Yanqi is studying at the International Department of Quanzhou No.5 Middle School. He has been pre-admitted by one of the renowned universities due to his outstanding academic performance. He is proficient in English with a remarkable TOFEL score of 110. As a top student in his class, Yanqi is the designated interpreter for his foreign teachers at every teacher-parent meeting. He’s been playing football since primary school, and is an excellent player in the school football team.

黄彦祺家住泉州市区，是泉州五中国际部的高三学生，成绩优异的他已经被知名大学预录取。作为学霸，黄彦祺的英语水平出色，托福考试达到110分。每当外教开家长会时，他都会担任翻译的角色。黄彦祺还是个足球达人，从小学就开始踢球，是校足球队的一员。

At a young age, Yanqi has rich experience in volunteer service. He’s served as a volunteer at the train station to help the travelers during the Spring Festival and served tea for free on West Street during summer vacation. He’s volunteered to be an usher in Jinjiang Municipal Hospital, donated his allowance to one of the Hope Schools, and visited the students he once helped. “It was out of curiosity and the idea of enriching my experience that I began volunteering. But later in practice, there were so many unforgettable and heart-warming moments that have taught me the true value of volunteer work,” he said.

春运期间到动车站为旅客提供服务；暑假到西街奉茶；在晋江市医院担任引导员；为希望小学捐款，前往当地和学生互动……年纪轻轻的黄彦祺，拥有丰富的志愿服务经历。“一开始参加志愿者活动是抱着好奇、增加阅历的想法，后来在实践过程中，收获了很多难忘、暖心的瞬间，真切地感受到了志愿工作的价值。”黄彦祺说。

Yanqi also said with a smile that he has a particular affinity with ISF Jinjiang 2020 Gymnasiade. He once took part in the Gymnasiade Image Ambassador Selection and was shortlisted in the final competition. He is still impressed by those wonderful and precious experiences. “Ke Xipeng, the winner of the competition, is my senior schoolmate. I’d like to devote myself to the Jinjiang 2020 Gymnasiade like her, no matter in what way and in which position,” he said.

黄彦祺笑着说，其实他和世中运颇有缘分。原来，他此前参加了世中运形象大使选拔赛，并一路闯进福建赛区决赛，留下了珍贵回忆。“世中运申办形象大使柯熙芃是我的学姐，我也想像她一样，为世中运做点力所能及的事情，不论通过什么形式，在哪一个岗位上。”

To Yanqi, the most important thing for being a volunteer is to be devoted, responsible, and professional. And now he is ready for it!

在黄彦祺看来，担任志愿者最重要的是用心出发，责任心和专业能力缺一不可。而他，已经准备好了！

为打造大西北目的地，飞猪在沙漠里为年轻人造了个奇妙旅行节

　　几乎每家在线旅游企业,都在不遗余力地争取年轻用户。但很少有旅游企业能弄明白吸引年轻消费者的方法论。

　　目前年轻用户占比最高的飞猪要来打个样儿。

　　暑期刚刚开始,飞猪就启动了大西北目的地IP的项目。根据发布会消息,飞猪旅行将举办“飞猪奇妙旅行节·大西北”,首创以“造节”打造目的地IP的模式。

　　发布会上,宁夏“星星故乡”数字文旅项目也正式启动。该项目将为宁夏构建数字文旅运营阵地,打造1个宁夏旅游官方旗舰店,推出1个宁夏目的地小程序,上线多个宁夏旅游主题产品体系。宁夏旅游官方旗舰店现已上线飞猪,成为平台上首个省级旅游官方旗舰店。

　　针对宁夏4A级以上景区和文博场馆,飞猪旅行还将在其APP、支付宝、淘宝、微信部署“多端一码”,用户在不同场景中,均可通过扫码预约分时参观,购买电子票,获得更简单、便捷的体验。

　　接下来的整个暑期,飞猪将做三件对在线旅游行业来说极具创新意义的事:

　　▪ 举办大漠赫兹音乐节,将当下年轻人热衷的休闲选择融合在旅行内容中。旅行无缝搭配音乐、装置艺术、美食、露营、国潮集市等体验,毛不易、后海大鲨鱼、五条人、唐朝乐队、黑撒等12组音乐人,将在“沙漠中的海”开唱。大漠赫兹音乐节也是国内首个音乐野奢营地。

　　▪ 把音乐节搬到宁夏中卫沙坡头旅游景区,使奇妙旅行节本身就成为值得“打卡”的目的地。据发布会透露的概念图,现场将有巨型吊车改造成的安康鱼酒馆、海神三叉戟造型的装置、“告别海螺”造型的活动空间、非遗文化展览等。

　　(图:“大漠赫兹音乐节”活动面积超47300平方米)

　　(图:由巨型吊车爆改而成的酒馆)

　　(图:“告别海螺”造型的活动空间)

　　▪ 推出大西北六条明星线路,飞猪旅行App“我想出去玩”上线西北目的地专题频道,并通过包括官方直播间、达人生态体系、商家店铺等在内的内容矩阵,为大西北旅游商家带来增量生意。

　　换而言之,飞猪打开了旅游这件事的想象力。

　　根据飞猪官方数据,其平台上90后用户占比超过6成。也就是说,在飞猪上闲逛、预订、拼F4会员的人,超过一半都在30岁以下。

　　这个坐拥大规模年轻用户的平台,以基于旅游又突破旅游的创新产品和营销策略,给行业树立了标杆:想让年轻人喜欢,先跟他们玩起来!

　　要吸引年轻人,不一样的供给是核心。

　　今年暑期,飞猪上大西北目的地度假产品预订量同比去年增长了3倍以上,年轻化、品质化、个性化趋势明显。用户平均消费金额同比上涨超160%,高星酒店预订量同比增长75%,租车自驾游的预订量同比也增长了3倍以上。而准备去往大西北的旅客中,90后的占比高达约六成。相应地,沙漠探险、旅拍、观星、非遗考古等沉浸式旅游产品,预订量全部翻倍。

　　“大西北不是出境游的‘平替’,这里的美独具一格。”飞猪旅行总裁庄卓然表示,对飞猪来说,参与大西北文旅的发展、让消费者到大西北来,不仅是自身成长的机遇,更是创造社会价值的机遇。“飞猪旅行希望用创新的产品和服务,整合产业链上的优势资源,为消费者定制一个节日,给大西北文旅产业的数字化再添一把热度,把‘到大西北去’变成‘高品质’‘年轻’‘个性’的代名词”。

　　从飞猪在奇妙旅行节期间推出的大西北六大明星度假产品也可以看出,每条线路都亮点突出,契合了不同的需求场景。例如,在主推房车的线路中,产品包含的独家定制房车强调大空间、强私密性,全国仅有50台;全程陪同服务的管家有2年以上房车驾驶经验,且能摄影,大西北大环线途中,可以专门停靠在距离青海湖100米的专属营地拍摄日出、看露天电影。暑期亲子研学,专注于和孩子一同体验世界文化遗产,加入了壁画临摹、烽火传递、拓片制作等人文历史相关的活动。观星体验产品则深入沙漠腹地,体验徒步穿越、露营。

　　但飞猪显然没打算只用单纯的旅游撬动需求。在飞猪奇妙旅行节的重磅环节大漠赫兹音乐节上,星空舞台、装置艺术、帐篷美食、野奢露营、国潮集市等内容看似“混搭”,背后透露了飞猪对年轻消费者需求的深刻理解。

　　在大西北之前,飞猪已相继推出云南、川渝目的地IP。以川渝为例,飞猪除推介主题路线、官方玩法指南和直播外,还首创了“景点剧本杀”的玩法。这种新产品的特色在于“沉浸感”:根据景点特色定制剧本杀剧情、服饰、道具等,消费者既是景点的游客,也是游戏的玩家。

　　目前,市场上旅游产品的同质化程度依然较高,如果没有持续的创新,需求侧的活力就无法释放,商家、行业和产业亦难以走出价格竞争。而随着新消费人群不断扩大,擅长在供给上做创新的玩家,将最先收获增量需求和增量价值。

　　从四年前开始,飞猪就相继推出南极之旅、北极之旅,并首次把米格29亚太空游、日本主题小火车、贝加尔湖等个性化旅游产品带到中国消费者面前。

　　疫情以来,飞猪开创了旅游直播的新模式,吸引卢浮宫、大英博物馆等全球首播;旅游市场逐步复苏,飞猪又相继推出了酒店套餐预售、旅游消费券、任性飞、机票盲盒等新产品。

　　在数字化的新消费时代,每一种小兴趣背后都可能是大生意。飞猪的奇妙旅行节,也正在旅游行业引发这样的效应。伴随行业快速复苏带来的澎湃消费力,一系列旅游新特征正逐渐成为主流。把握年轻人脉搏的创新,将引领旅游市场的发展。